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Understand the Customer EN

Unexpected customer loss
07 Nov

The key to keeping your customers

by Suzanne Dorresteijn
in Understand the Customer EN
Comments

Imagine. Companies make the wellbeing of their employees their top priority. “Ridiculous! Not going to happen.” Yes, the million dollar business owner, who was talking about his attempts to achieve just that on LinkedIn the other day, has already been ridiculed; “That’s not a topic you can talk about with shareholders!” But imagine, the apparently impossible; There are numerous companies offering employees enjoyable working environments where their wellbeing and needs are...

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18 Jul

Market disruption is not about technology

by Suzanne Dorresteijn
in Understand the Customer EN
Comments

No. It’s really not. It’s not about something out there, that’s developing fast. Something you don’t know about. Something that’s going to happen to you without you seeing it coming. It’s actually about something quite easy. Something you do know about. Your customers! You knowing your customers. Knowing, specifically, which problem they’re trying to solve by buying your product. It’s about understanding why people use phones instead of knowing the iPhone technology. It’s about understanding...

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Why do customers buy your product
06 Feb

Why do customers buy your product? Should you care?

by Suzanne Dorresteijn
in Understand the Customer EN
Comments

  Yes, it's of crucial importance. Why? Consider Ring. Home Security companies have been selling alarms for years. For so long, that for most people, one equals the other; securing homes equals alarms. Excellent alarms, with the best functionalities thanks to continuing product innovations. When asked how happy they are with the product, customers are satisfied or even very satisfied. Then comes along a new market player –...

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08 Jun

Pioneering Strategy Knocked Airbnb Off no. 1 Spot

by Suzanne Dorresteijn
in Understand the Customer EN
Comments

Market domination for Tujia.com   Tujia.com has become the largest vacation rental site in China and has outranked the established industry leader Airbnb. In her article China’s Home-Sharing Site Surpasses Airbnb Shu-Ching Jean Chen explains how Tujia.com, a tech start-up 5 years ago, has grown and now dominates the market. At the end of 2015 Tujia.com was listed as a unicorn tech start-up, being one of very...

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07 Apr

Know Thy Customer?

by Suzanne Dorresteijn
in Understand the Customer EN
Comments

Know thy customer? Would your customer agree with you? Business failures and business publications say chances are you don’t. In my blogs I want to talk about sustainable business growth, how to achieve it and what it is based on. Instead of models or tools I believe an understanding of your customer to be the often overlooked foundation. Why is that foundation overlooked? Why is it hard to fundamentally...

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07 Mar

Understand your customer, create growth

by Suzanne Dorresteijn
in Understand the Customer EN
Comments

Is growth a priority for you? Without wanting long strategy sessions and re-discussing your initial business idea? Without spending money on “marketing” or advertising and not being really convinced that these will deliver? Are you sure that your business provides a unique product but growth is hard? I have found that the answer to this situation can be deceptively easy; A deeper understanding of your customer. No. I...

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